3e's Foundation | position 3e’s as a non-for-profit / foundation, and communicate: • no fixed pricing • person-centred access to help • Project Epsilon + Project Zeta as the immediate focus • Project Alpha as the funding enabler • partnership need • trust, empathy, and suicide-prevention context • block-based visual hierarchy suitable for Durable This is the page we build first, and everything else hangs off it. HOME PAGE – FINAL GOVERNING VERSION (Durable | Non-Profit | Trust-Led | Person-Centred) BLOCK 1: HERO – CLEAR POSITIONING (CRITICAL) Headline Support for Business Owners and People Under Pressure Sub-headline A non-profit, person-centred organisation providing ethical business support, wellbeing care, and early intervention — before crisis. Core Message (Short) 3e’s Foundation exists to support people when business, financial pressure, or personal strain becomes overwhelming. We focus on people first — not profit, not fixed pricing, and not one-size-fits-all solutions. Primary CTA: 👉 Start a Confidential Conversation Secondary CTA: 👉 How We Help Purpose of this block: Immediately tells Durable, users, funders, and partners: • this is not a consultancy • this is support-led • this is safe to approach BLOCK 2: WHO WE ARE (RESET DURABLE’S ASSUMPTIONS) Heading We Are a Non-Profit, Not a Consultancy Core Content 3e’s Foundation is a non-profit organisation supporting business owners and individuals under pressure across South Wales and Liverpool. We do not operate on fixed fees, packaged services, or standard pricing models. Every situation is different. Every person is different. Support is shaped around need — not affordability. Funding for our work can come from: • National Lottery and grant funding • businesses being supported (not always the individual) • partner organisations who help fund delivery • or, where appropriate, a contribution from the person receiving support No one is excluded from help because of money. Purpose of this block: • kills the “high-function consultancy” assumption • explains funding clearly and calmly • removes fear of “can I afford this?” BLOCK 3: WHY WE EXIST (STATISTICS → EMPATHY) Heading Why Early Support Matters Core Content Business owners are statistically more likely to experience severe stress, isolation, and suicidal thoughts than the general population. Pressure often builds quietly — through HMRC issues, debt, responsibility for others, and fear of failure. Many people do not ask for help until they are already in crisis. 3e’s exists to change that. We focus on early, ethical intervention — supporting people before pressure turns into collapse, and before mental health deteriorates beyond control. Asking for help early is not weakness. It is often the strongest decision a person can make. Purpose of this block: • establishes seriousness without alarmism • validates struggle • anchors Project Zeta’s importance later BLOCK 4: OUR CORE OBJECTIVES (3E’s EXPLAINED CLEARLY) Heading Our Core Objectives Use three visual cards or columns: Empathy We start with the person, not the problem. We listen without judgement and recognise the human impact of pressure. Empowerment We help people understand their options, regain clarity, and make informed decisions — at their own pace. Enterprise We build practical, ethical solutions that create long-term stability for individuals, businesses, and communities. Purpose of this block: • defines 3E’s in plain language • establishes trust and values • sets tone for the whole site BLOCK 5: CURRENT FOCUS – PROJECT EPSILON Heading Project Epsilon – Supporting Business Owners Under Pressure Core Content Project Epsilon is our current operational focus. It exists to support business owners who are: • overwhelmed • facing HMRC or financial pressure • struggling to keep everything together • experiencing anxiety, exhaustion, or isolation This project provides ethical business support alongside personal support, recognising that business failure and personal wellbeing are deeply connected. You do not need to be insolvent. You do not need to be “at breaking point”. Early conversations lead to better outcomes. CTA: 👉 I’m a Business Owner – Get Support Purpose of this block: • speaks directly to the right person • channels struggling business owners clearly • avoids “consultancy” language entirely BLOCK 6: WELLBEING FIRST – PROJECT ZETA (EMPATHY LED) Heading Project Zeta – Wellbeing Comes First Core Content No business solution works if the person behind it is breaking. Project Zeta provides trauma-informed, wellbeing-first support for people under pressure. It is built around: • person-centred journeys • peer-to-peer support • early mental health intervention • dignity, safety, and trust Zeta works alongside Project Epsilon, ensuring that people are supported as whole individuals — not problems to be fixed. CTA: 👉 I Need Personal Support Purpose of this block: • clearly separates wellbeing from business • shows compassion and care • directly addresses suicide-prevention context BLOCK 7: WHY PROJECT ALPHA MATTERS (FUNDING LOGIC) Heading Why Housing and Stability Matter – Project Alpha Core Content For many people under pressure, instability in housing or finances makes recovery impossible. Project Alpha is being developed to provide housing stability and long-term funding support for our wellbeing and business recovery work. This ensures that money never becomes the deciding factor in whether someone gets help. To make this possible, we are actively seeking ethical partners and organisations who want to help build sustainable solutions that protect people at their most vulnerable. CTA: 👉 Partner With Us on Project Alpha Purpose of this block: • explains funding ecosystem simply • links Alpha → Zeta sustainability • invites partnerships without pressure BLOCK 8: HOW IT WORKS (REDUCE FEAR) Heading What Happens When You Contact Us Use simple numbered blocks: 1. You contact us confidentially 2. We listen and understand your situation 3. We explore the right pathway together 4. Support is shaped around need — not cost No obligation. No pressure. No judgement. Purpose of this block: • removes fear of the unknown • increases conversion to contact • reinforces trust BLOCK 9: FINAL TRUST CTA Heading You Don’t Have to Carry This Alone Core Content Whether you are a business owner struggling quietly, someone worried about another person, or an organisation looking to support ethical work — we are here to talk. Early support saves lives. Primary CTA: 👉 Start a Confidential Conversation WHY THIS WORKS This homepage: • re-educates Durable • removes pricing assumptions • clearly separates support vs consultancy • targets the right people at the right time • builds trust through empathy, not claims • creates a clear visual and logical hierarchy anchors everything to 3E’s real objectives